The “50 Crore Wall” in D2C: Why Brands Stall (and How the Winners Break It)
D2C brands often stall at ~₹50 crore revenue because CAC rises, creative performance fatigues, iOS/attribution gets harder, and operational leaks (returns/RTO/logistics) quietly destroy contribution margin. Here’s the 3-hidden-reasons framework and a unit-economics playbook to scale safely.